In 2017 HANNOVER MESSE was looking back on its 70-year history. When the HANNOVER MESSE started in divided Germany in 1947, known then as the "Exportmesse Hannover," it quickly overtook the leading Leipzig Trade Fair. As the trade show grew in international renown over the years, the number of visitors and the exhibition space grew as well. And all the while the silhouette of Hermes has served as the HANNOVER MESSE's iconic symbol, remaining virtually unchanged since the very beginning.
These days no superlative is too great for the HANNOVER MESSE: It is the world's largest continuously running trade show for capital goods, comprises a covered surface area of 496,000 square meters, includes 26 exhibition halls situated on the largest exhibition grounds in the world, and takes place in Germany, the most important country for trade shows worldwide. By its own account, the "world's leading industrial show" had about 6500 international exhibitors in 2018.
We, too, have found the HANNOVER MESSE an indispensable part of our business for many decades. SEW-EURODRIVE has been an active exhibitor since the 1950s, with a booth that is continually growing in size. This year we will be exhibiting the latest developments in drive and automation technology over about 1,500 square meters.