Bruchsal, 23.07.2025 • The Bruchsal-based drive and automation specialist SEW-EURODRIVE is becoming an official partner of DAS FEST, one of Germany's largest open-air festivals, for the first time in 2025. The family-owned company is also sponsoring other summer events around the company headquarters in Bruchsal.
With over 250,000 visitors, DAS FEST in Karlsruhe is one of the cultural highlights of the summer in the region and offers a diverse, especially musical program for all age groups – this year, Max Giesinger & Friends, Faithless, 01099, Clueso and Amy Macdonald will be among the performers. In 2025, the spectacle organized by KME Karlsruhe Marketing und Event GmbH will celebrate its 40th anniversary in the Günther-Klotz-Anlage and will take place from 24 to 27 July. As a “screen partner”, SEW-EURODRIVE presents itself with a film contribution on the main stage and brings its brand to life for a wide audience.
In addition to DAS FEST, SEW-EURODRIVE 2025 supports other cultural and scientific events in the region:
• Schlosslichtspiele Karlsruhe (August 14 to September 14): As a business partner, the company presents a specially developed animation on the palace façade – a visual statement in the corporate color red, which stands for power, energy and passion.
• 200 years of KIT: As a silver sponsor for the anniversary of the Karlsruhe Institute of Technology (KIT), SEW-EURODRIVE demonstrates its close connection to research and science throughout the year with various communication measures.
• Cultural Summer Bruchsal (August 12 to 17): For the second time, SEW-EURODRIVE is sponsoring the open-air festival in Bürgerpark Bruchsal, bringing that festival feeling right on the doorstep.
“Our involvement in DAS FEST, the Schlosslichtspiele Karlsruhe and the KIT anniversary are an expression of our commitment to the region, where our company has been at home for more than 90 years”, explains Torben Halama, Head of Corporate Communications at SEW-EURODRIVE. "Our aim is not to support as many events as possible, but to specifically promote projects that suit us and the region and that make our company more visible – both externally and internally. Sponsorship is therefore a building block that allows us to bring our brand to life outside the industry."
SEW-EURODRIVE is becoming an official partner of DAS FEST in Karlsruhe, one of Germany's largest openair festivals, for the first time in 2025, and is also sponsoring other summer events around the company headquarters in Bruchsal (image: Casper Franke).